As everyone associated with the club industry knows, there has been a dramatic shift in member demographics. More importantly, this shift applies to the demographic of "potential members." Today's clubs are evolving to retain and attract families. But how? It starts with the clubhouse.
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Due to the immediate demand, some clubs sprung into action to add temporary solutions for outside spaces. Be it for social distancing guidelines, or just to expand capacity – outdoor seating and entertaining spaces became a necessary amenity. But these temporary solutions were supposed to be just that – temporary.
Palm Beach, Fla., — ClubWorks, the premiere private club and high-end hospitality focused professional services platform, is excited to announce the addition of Michael Leemhuis, M.A. ED., CCM, CCE, PGA Master Professional, as Chairman and Chief Executive Officer (CEO).
Our beloved private club community has reaped many hidden benefits as a result of lockdowns and travel restrictions of the past two years. Golf is growing to heights of popularity not seen since Tiger Woods. Pickle Ball is the fastest growing sport in the US. And club membership is at an all-time high - enter the waiting list.
We discuss the age old question of adding TVs to private club spaces. We believe proper execution will liven up spaces and promote engagement. Not leaving TVs to chance, but rather planning their locations carefully and controlling their utilization will maximize their impact.
ClubWorks is pleased to announce the addition of Henry Wallmeyer as President and Chief Operating Officer. Mr. Wallmeyer, who currently serves as President and Chief Executive Officer of the National Club Association ("NCA"), the preeminent trade association representing private clubs throughout the United States, will join the ClubWorks leadership team in early July 2022.
Whether or not to create a work from home space at the club is a trending topic in the private club industry. With more and more members being allowed the flexibility to work from anywhere, and more and more Members spending additional time at their clubs, one can see the appeal of dedicating a comfortable work space or as one client of mine put it the "E-Lounge".
Safety, security, and community have had people flocking to clubs since early in the pandemic. As we slowly work our way out of this scourge, I believe an overwhelming number of those who joined private clubs have grown to love it. They have developed a connection that they will not give up even when travelling and vacationing ramps back up. See what this shift in member utilization means for your club.
Judd Brown Designs (JBD) and Jefferson Group Architecture (JGA) have restructured internally to combine into a single firm, JBD JGA Design and Architecture. As part of the internal restructuring, JBD JGA Design and Architecture have joined forces with Peacock + Lewis of North Palm Beach and Naples, Florida as co-founders of a new private club focused professional services network to be known as CLUBWORKS.
Finally heading back to CMAA! Over the past 22 World Conferences in which I have participated, I have developed many deep and meaningful friendships. Even though I may not see my friends regularly, the relationships nonetheless mean very much to me, and I can't wait to see everyone again. Look for me out on my bicycle, in the hotel lobby, on the streets of the Gaslamp District of sunny San Diego and of course at Booth 905.
A myriad of accounts by club leaders, club managers and professional consultants, including accountants that have followed successful capital plans show that clubs universally enjoy dramatic upticks in revenues and membership counts. Yet, members will continue to doubt – "But we are different – that won't happen here. What if it doesn't work?" Let's evaluated the risks.
The social and dining experience of our clubs is evolving. It's had to evolve over the years to account for the shift in how club life has changed. The conversation about the need for varied dining options has occurred in most boardroom and renovation discussions in our industry – with the option of a "casual" experience leading that discussion.
The private club community is thriving in the wake of the pandemic with more and more potential members searching for that perfect home away from home. Clubs, in turn, have taken on enhancement or renovation projects to attract and engage their member base, as well as potential members. These are the five most popular trends I've seen with our clients and the club operators with whom I have relationships.
Fairmount Country Club's aging pool facility was in need of replacement. Club leadership and management used this as an opportunity to create a pool and racquets destination to serve their changing member demographic.
Green Brook Country Club, located twenty minutes outside Manhattan, set out to create a vibrant, high energy dining space and revitalize tired areas of the club. The renovations completed by JBD JGA Design & Architecture have transformed the look and feel of every space within the clubhouse with a focus on maintaining the culture and rich history of the club.
Mountain Ridge Country Club has completed phase one of the club's multi-phase, multiyear capital improvement plan. With guidance from JBD JGA Design & Architecture, along with member focus groups and management input indicating that membership demographics had changed, club leadership reached an imperative decision to expand and improve the member dining and bar areas of the club, as well as an increased outdoor dining experience and a new "Tee House".
When Bruce Schonbraun acquired Orange Lawn Tennis Club, he knew his multimillion-dollar project to revitalize the property to its former glory was not going to be easy. The club, once one of the most important stops on the international tennis tour, needed serious work. IN that era's changing times and the evolution of tennis, clay courts became the preferred playing surface making the clubs grass courts an irrelevant asset. Tournaments on clay courts were held at the club for less than ten years. The club hosted its final tournament in 1983 and experienced a downturn in popularity.
Award-winning Italian restaurant, Massimo, has opened a sister restaurant at Legacy Place in Dedham, MA. Massimo was named "Best Restaurant in Rhode Island 2018" by RI Monthly Magazine. Rhode Islanders Joseph and Esther DeQuattro have brought the best flavors of Italy to Massachusetts, along with a few of their favorite Ocean State dishes from Massimo's original Federal Hill location in Providence's renowned Italian district.
JBD JGA Design & Architecture, an award-winning hospitality interior design firm, is proud to have been selected by NEWH as one of the top interior design firms in the United States. JBD JGA Design & Architecture is one of only two recipients selected from the NEWH New England chapter.